tamtagon wrote:I wouldn't try anything more than DFW. A hefty attempt was made to brand the region as "North Texas" for the superbowl, but there was no follow thru so no chance that could have stuck anywhere outside the region... I'm glad for that, too. North Texas is a university, or geographic region like Southern California or South Florida, whatever.
Long comment coming, but national reports in any field of news will definitely refer to us as -
1) North Texas
2) Dallas-Fort Worth
I agree with tamtagon that the first connotes "East Carolina" or what have you, a school more than a metro for sure. But for slogan purposes, look at Greatguy's original post: his slogan gives a familiar name - informal, a nickname - and then alongside it a motto that drives home what it offers that is relevant to someone.
The Metroplex is just not going to be used nationally, and even "the DFW Metroplex" is unlikely --shout out, though, to our clever West Texas rivals, the Petroplex!
The problem is that 2) and 3) won't actually move the ball for branding. Dallas-Fort Worth is no kind of nickname (it's a formal geography label) and just as NYC and OKC were good for branding, DFW was a nice counterpart until so many more North American cities scrambled onto that 'brandwagon' with three letters sometimes copied from their airport (PDX, PVD, Jax, the ATL, the CLE...), sometimes not (MTL, ATX, The DYT, RVA for Richmond, sometimes even EPT for El Paso).
It will be tough, for reasons just shown, to use DFW as a way of messaging anyone distinctively anymore.
Since the IATA (Int'l Air Transport Assoc.) codes are pretty much set in stone for safety reasons, though, DFW is never going to be relabeled, and we could play off of that by rebranding the region when Fort Worth's population surpasses Dallas' -- FWD will always imply Forward, and that's a good thing to imply about your metropolis. Now we'd just need a motto to drive home that nickname as something that matters, and then we'd have at least a rough draft of a slogan.
FWD: Diversity, Unified. It certainly communicates something, but just as 'groovy' is so 1967, 'diverse' may date itself and be so 2017 in the same way. Not knocking diversity or grooviness, either one, but just pointing out that they have a kind of relevance or currency that has a sell-by date. Timelessness is a better bet for us, especially as it does give room for individual cities to pitch their own features within that theme. Perhaps, 'FWD: West+East, Unified.'
What do y'all think? Ignore for a moment that Dallas boosters would kick and scream; fair is fair, so if Dallas got to go first while it was largest, then I think the usual boosters would have to pipe down eventually.