Design District: Virgin Hotel

jsoto3 · Postby **jsoto3** » 05 May 2018 13:18

https://twitter.com/BuildANDRES/status/ ... 4413795329

Facade mockup:

Postby **Tnexster** » 05 May 2018 13:32

That's interesting, wonder what that will look like when it starts going up. Certainly is different from what we are used to.

R1070 · Postby **R1070** » 05 May 2018 18:42

I've heard this described as having a "lace"covering. It should look pretty cool.

Postby **cowboyeagle05** » 07 May 2018 10:46

The cool thing is you can see it from all over the Design District now. Course with almost everything in the immediate area being 1 story warehouse structures that's are not hard to accomplish. From most of the bar/restaurants in the area, you can see it rise above everything. I can not wait till we have a few more high rises in this area.

kingpin · Postby **kingpin** » 14 May 2018 22:16

Untitled by Around My City, on Flickr

maconahey · Postby **maconahey** » 18 May 2018 13:35

Postby **cowboyeagle05** » 23 May 2018 13:24

Virgin Hotel has a construction camera...https://app.oxblue.com/open/andres/virginhotel

jrd1964 · Postby **jrd1964** » 19 Jun 2018 17:02

Looks like the building has topped. I could see the tree on top as I passed by a couple of days ago.

Warrior2015 · Postby **Warrior2015** » 25 Jun 2018 21:02

jrd1964 wrote:Looks like the building has topped. I could see the tree on top as I passed by a couple of days ago.

Yes it topped out at 16 floors. There will be a restaurant and bar on the ground floor.It will have 268 rooms and parking on levels 2 and 3, a pool/bar on level 4, and a fitness center on level 5.

Curious though is there a lot to do in that immediate area within walking distance of the hotel ?

DPatel304 · Postby **DPatel304** » 26 Jun 2018 02:12

The intersection of Hi Line and Oak Lawn Ave is not too shabby (Meddlesome Moth, Ascension, Wheelhouse, Pakpao, Sassetta, etc..).

I don't know a thing about the shopping/arts side of the Design Distict, so I can't really comment on that. They are also right along Turtle Creek, so maybe they expect the creek and trail along it to be more of a destination sometime down the line?

willyk · Postby **willyk** » 26 Jun 2018 04:43

Far less to walk to here than at the competing hotels—new Kimpton in DE, Zaza in Uptown, Joule or Statler in EMC. Even the W is getting a lot of new attractions in VP.

Maybe no one cares because it is the Virgin and it is a far greater attraction than any of those other hotels. And there is more to do a short Uber or Lime Bike ride away.

But fundamentally the Virgin in the DD suffers from a similar challenge as W in VP. Here Dunhill controls most of the surrounding properties and they have not brought the rest of the neighborhood destinations up to the caliber of the hotel. So it may be somewhat of a lonely outpost for a while.

DPatel304 · Postby **DPatel304** » 26 Jun 2018 10:17

^I would agree with that. Considering how few Virgin Hotels there are in the country, it was definitely a surprising choice for location. I'm guessing they see big things for the neighborhood in the future, which I would agree with, but I'm just surprised they built this so early considering the current state of the district.

Matt777 · Postby **Matt777** » 26 Jun 2018 11:05

Imagine how good it would have been in Deep Ellum or Downtown. Sigh. I'm hopeful for the Design District, though. It will be there some day, but will Virgin still be operating there?

Also note, some of the nearby restaurants/bars are planned to be torn down for another hotel.

If adjacent Turtle Creek in the DD gets turned into a riverwalk type development, then it makes total sense. Maybe the hotel developers know something we don't know yet. It would be very cool to see that happen and a huge draw.

DPatel304 · Postby **DPatel304** » 26 Jun 2018 11:14

I think it's only a matter of time before Turtle Creek in the DD turns into something better, and, I too, am hoping the developers know something we don't.

I'm very happy with the location they have chosen, as I see a lot of potential in this area (however, a lot of the potential depends on how the city decides to make use of Turtle Creek and the Trinity River).

Postby **tamtagon** » 26 Jun 2018 11:19

Virgin Hotel does seem like a pioneer in this location, think about it... the Market Center is HUGE with retail buying, and Design District is huge-for-the-region with custom work, galleries. The city is growing, making the placement of this hotel common sense to the point of why has the Anatole had such a lock-down on this part of town.

Postby **cowboyeagle05** » 26 Jun 2018 11:34

Hotels are notorious for not needing to be in an immediate walkable area to succeed. Virgin is a destination hotel in a hip neighborhood. They will succeed just fine as long as the Dallas Tourism market remains as stable as it has been. Keep in mind Mark Cuban has bought a huge section for his long-term goals as the Dallas Maverick HQ.

The Design District has plenty of offerings with multiple brewery taprooms, Cidercade, Bowling, Pie Tap, Subway, Ascension, Rodeo Goat, Ferris Wheelers, Mama Daughters Diner, Town Hearth, Wheelhouse, Meddlesome Moth, Sassetta, Pakpao Thai Food, The Charles, Buda Juice, Los Lupes. I am not sure whats in Amli Design District tower ground floor anymore(formerly the Hi-Line). There are banks, dry cleaners, 7Eleven, and many antique, designer furniture stores, Dragon Street galleries, Haas Moto Museum and the Haas Sculpture Gallery, Dallas Contemporary etc.

The Design District honestly has almost as much maybe more than most other neighborhoods. You know the Virgin will have a completed list and map for guests most likely in every room. Also, I would not be surprised to see a bike share discount code for guests too.

Warrior2015 · Postby **Warrior2015** » 26 Jun 2018 12:08

cowboyeagle05 wrote:Hotels are notorious for not needing to be in an immediate walkable area to succeed. Virgin is a destination hotel in a hip neighborhood. They will succeed just fine as long as the Dallas Tourism market remains as stable as it has been. Keep in mind Mark Cuban has bought a huge section for his long-term goals as the Dallas Maverick HQ.

The Design District has plenty of offerings with multiple brewery taprooms, Cidercade, Bowling, Pie Tap, Subway, Ascension, Rodeo Goat, Ferris Wheelers, Mama Daughters Diner, Town Hearth, Wheelhouse, Meddlesome Moth, Sassetta, Pakpao Thai Food, The Charles, Buda Juice, Los Lupes. I am not sure whats in Amli Design District tower ground floor anymore(formerly the Hi-Line). There are banks, dry cleaners, 7Eleven, and many antique, designer furniture stores, Dragon Street galleries, Haas Moto Museum and the Haas Sculpture Gallery, Dallas Contemporary etc.

The Design District honestly has almost as much maybe more than most other neighborhoods. You know the Virgin will have a completed list and map for guests most likely in every room. Also, I would not be surprised to see a bike share discount code for guests too.

Dallas has a good tourism market ? Just curious

Postby **cowboyeagle05** » 26 Jun 2018 12:17

Here is some quick info from 2016 data but always keep in mind how much this info can be pumped up but so does every city to their own data. Dealey Plaza tends to be the biggest tourism generator with some leftover Dallas Tv series visitors, Dallas Cowboy fans, conventions, major concerts etc.

Screen Shot 2018-06-26 at 12.14.09 PM.png

"In 2015, 25.7 million people visited Dallas, spending $4.4 billion on goods and services and creating a $7.6 billion in total economic impact."

"The travel and tourism industry helps the Dallas economy thrive. Picture a train that has more than 1,600 passenger cars and is more than 26 miles long, pulling into Dallas. 150,000 consumers disembark, open their wallets, and spend $12.2 million, which then ripples throughout the entire metro region. "

willyk · Postby **willyk** » 26 Jun 2018 23:08

Most of the buildings in the DD are controlled by one entity, Dunhill. They may intend to develop every building themselves, so development could be very slow.

Compare this to what 42 did in DE. They rehabbed the properties, put them up for lease and zoom, it’s a land rush to get things open. No sign of that in the DD.

Postby **cowboyeagle05** » 27 Jun 2018 08:07

Well, 42 sold off most of its holdings before they finished the job...
https://www.dallasnews.com/business/rea ... erty-deals

Mr. Mojito · Postby **Mr. Mojito** » 03 Jul 2018 07:25

Good Morning Texas did a hard hat tour of the hotel and Bill Hutchinson talks about how he connected with Branson.

https://www.wfaa.com/video/entertainmen ... 87-8177012

Cbdallas · Postby **Cbdallas** » 03 Jul 2018 10:54

Bill Hutchinson needs to get the rest of this area moving otherwise his new baby is going to be left on an island disconnected from where the energy is moving in the urban core.

kingpin · Postby **kingpin** » 22 Jul 2018 22:21

Untitled by Around My City, on Flickr

joshua.dodd · Postby **joshua.dodd** » 22 Jul 2018 23:36

I hope that's not the final cladding. It does not look very good...

Postby **Tnexster** » 23 Jul 2018 12:06

It's supposed to be white, that doesn't look white to me so I am guessing that part comes later.

Postby **cowboyeagle05** » 23 Jul 2018 12:42

If you read the previous stories about the exterior design I believe the white you speak of is a perforated skin that will float in front of this metal facade you see so far. That probably won't go up until more of the under lying initial facade is up.

kingpin · Postby **kingpin** » 23 Jul 2018 21:00

It's hideous.

We went from this

to this

kingpin · Postby **kingpin** » 23 Jul 2018 21:03

I also like this one a whole lot better than what they decided to go with

eburress · Postby **eburress** » 24 Jul 2018 08:44

kingpin wrote:It's hideous.

This is hideous to you? I can't speak to whatever your expectations were for this building, but I hardly find this rendering "hideous." As for what's actually being built, the building's not done yet.

Postby **lakewoodhobo** » 24 Jul 2018 09:40

^Whatever the final color and texture look like, I hope they've decided to keep the rooftop neon sign. I think that's a really cool feature that very few buildings in Dallas embrace.

kingpin · Postby **kingpin** » 24 Jul 2018 17:57

eburress wrote:
kingpin wrote:It's hideous.

This is hideous to you? I can't speak to whatever your expectations were for this building, but I hardly find this rendering "hideous." As for what's actually being built, the building's not done yet.

yeah i think its hideous, especially compared to the first renderings. Clearly the building is not done yet, but im pretty certain the final product is going to look even worse.

R1070 · Postby **R1070** » 24 Jul 2018 22:05

I think it will look good once completed. The other designs were more interesting, but I still think this will stand out in it's own way.

ContriveDallasite · Postby **ContriveDallasite** » 25 Jul 2018 02:06

I am glad this one isn't entirely made of glass. While they may outshine in the renderings, we've been "Blue Cield'd" before. I think this facade is more unique and I also agree about the Neon sign, that would be a great addition to the tower.

jrd1964 · Postby **jrd1964** » 25 Jul 2018 05:14

Initial designs and computer mock-ups don't always look like the finished product.

Postby **cowboyeagle05** » 25 Jul 2018 08:12

I am going to wait this one out. I am fine with the final rendered design. It appears to be something Dallas has not experimented with yet in recent history. Renderings are a marketing tool to get city hall and the public to sign off. They used to be mainly for insiders who were trying to market the building to potential tenants or financiers and focused on different elements. Nowadays with the spread of the internet and cities putting public documents online the renderings get so much lipstick and gloss put into them it's hard for most people to see past it.

Postby **tamtagon** » 25 Jul 2018 08:17

The only thing that would make that neon-styled sign any better is if it rotated (like the Magnolia Oil logo used to do).

Postby **cowboyeagle05** » 25 Jul 2018 08:30

A spinning virgin, hmmm.

Postby **Tnexster** » 26 Jul 2018 09:29

I am far enough away I can't be sure but I see a white patch on the building so am wondering if they are starting to apply the white lace exterior.

Postby **Tnexster** » 27 Jul 2018 14:26

Tnexster wrote:I am far enough away I can't be sure but I see a white patch on the building so am wondering if they are starting to apply the white lace exterior.

After getting a closer look it's just a banner.

DALBruin · Postby **DALBruin** » 28 Jul 2018 16:24

IMG_E7561[1].JPG

IMG_E7560[1].JPG

7-2018-1.JPG

kingpin · Postby **kingpin** » 16 Sep 2018 13:04

Untitled by Around My City, on Flickr

Postby **Tnexster** » 16 Sep 2018 21:13

Still no sign of the lace like exterior. Wonder when that will start going up?

willyk · Postby **willyk** » 17 Sep 2018 22:24

Tnexster wrote:Still no sign of the lace like exterior. Wonder when that will start going up?

There is a layup at the site. It looks great.

Thymant · Postby **Thymant** » 23 Sep 2018 01:35

Tnexster wrote:Still no sign of the lace like exterior. Wonder when that will start going up?

Virgin Hotel by Thymant, on Flickr

Postby **Tnexster** » 23 Sep 2018 19:17

Cool, a most interesting exterior.

Postby **tamtagon** » 23 Sep 2018 19:51

hahaha people are going to hate it in 50 years so i'll be scrapped off and modernized!

Thymant · Postby **Thymant** » 24 Sep 2018 00:36

tamtagon wrote:hahaha people are going to hate it in 50 years so i'll be scrapped off and modernized!

????? Why exactly?

joshua.dodd · Postby **joshua.dodd** » 24 Sep 2018 01:17

The lacework is very aesthetically pleasing.

Postby **tamtagon** » 24 Sep 2018 06:48

Thymant wrote:
tamtagon wrote:hahaha people are going to hate it in 50 years so i'll be scrapped off and modernized!

????? Why exactly?

Just because it happened to interesting, pleasing buildings built in the past.... they get updated to whatever contemporary style is trendy because whatever style was trendy is no longer popular.

itsjrd1964 · Postby **itsjrd1964** » 24 Sep 2018 15:55

tamtagon wrote:
Thymant wrote:
tamtagon wrote:hahaha people are going to hate it in 50 years so i'll be scrapped off and modernized!

????? Why exactly?

Just because it happened to interesting, pleasing buildings built in the past.... they get updated to whatever contemporary style is trendy because whatever style was trendy is no longer popular.

The former Pretorian building, the old railroad company/insurance company office that's now a Homewood Suites, and the Butler Brothers building downtown are 3 prime examples of having one type facade at opening (and for a while), then later having a completely different facade material put on that's considered "more modern". Hopefully the Virgin doesn't have a change of heart in a few decades and wants to change to stucco

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