Fort Worth's transit has changed names, and has a new logo also. Spokespeople for the transit system try (in vain?) to explain the reason for the logo and the name change.
The explanation for why the name change is easy, the old name wasn’t popular nor did it have a good appeal mainly because the service was so bad. Hence, the need to change it’s name.
Too bad they haven’t figured out how to improve the service first because now the new name will be considered by the masses just as poorly as the last.
Coca-Cola and Dr. Pepper have huge followers not because of their names’s populatity as much as the popularity of their products.
In my opinion a great sign that a company or corporation is on the rocks economically, about to merge with another, or about to fail is changing it’s name.